February - March 2020
The Mikvah Project by Josh Azouz

Production Content
Created as Production and Marketing Assistant
'The Mikvah Project' Campaign Image: Photography by The Other Richard, Designed by Craig Nom Chong
★★★★
“ Georgia Green’s production is an example of the alchemy that happens when you get the perfect combination of play and theatre.”
 
Nominated for an Off West End Award for Best Performance: Josh Zaré​​​​​​​

Eitan is 17. Avi is 35.

Eitan loves Arsenal. Avi loves his wife. Eitan goes to college. Avi is trying for a child.

They are in completely different places in their lives. Yet, every Friday, Eitan and Avi meet at the Mikvah to take part in the Jewish ritual of submerging in the water. As they chat about life in the synagogue, football, the nature of marriage and desire, they form an unexpected bond that threatens to disrupt life outside the Mikvah.

A play about the courage it takes to confront our hidden desires. Filled with singing and water, chutzpah and joy we are reminded how easily a heart can break.

From Josh Azouz, the writer of smash hit Buggy Baby and Victoria’s Knickers.

Georgia Green’s acclaimed production from our 2019 Directors’ Festival returns.

For full production information, click here.
VIDEO CAMPAIGN CREATED FOR The Mikvah Project​​​​​​​
Behind The Scenes: What is a Mikvah?

The Mikvah Project presents a challenge in terms of introducing the audience to a setting that is not widely known,  a Mikvah. A pool of water that is believed to symbolise rebirth within the Jewish religion. To overcome this, we used the below video to introduce three main elements:

- Explain what a Mikvah is and explain it's importance in the Jewish faith
- Briefly summarise the narrative and introduce these two complex characters
- Use the human connection between the character's Eitan (Josh Zaré) and Avi (Alex Waldmann) to draw the audience in
Behind The Scenes: 'The Mikvah Project '-  What is a Mikvah?, Filmed and Edited by Craig Nom Chong
Behind The Scenes: Transforming The Orange Tree
What is wonderful about Cory Shipp's design for The Mikvah Project is how it utterly immerses the audience within the setting of the Mikvah. We knew this design was unique to the Orange Tree's space and is one of the unique experiences you can get as an Orange Tree Theatre audience member.  With this in mind, the transformation of the space, and that audience experience became the centerpiece of this Behind The Scenes content that both invites the audience to experience the spectacle and pays homage to the wonderful Stuart Burgess (Technical Manager)  and Lisa Hood (Deputy Technical Manager )who have enabled so many immersive designs within the space over the years.

Behind The Scenes: 'The Mikvah Project '-  Transforming The Orange Tree, Filmed and Edited by Craig Nom Chong

WhatsOnStage Instagram Takeover: Installing The Mikvah

Knowing the set would be a spectacle and a large feat for the production team. We were excited when we were presented with the possibility of an Instagram takeover with WhatsOnStage to showcase the transformation of the theatre space during tech as it would offer exposure to a wider digital audience.

I curated, scripted and captured the below content, with a focus on three elements to entice a digital audience:

- Journeying through the access into a get-in and tech period, providing snippets with some fun facts.
- Showcasing Cory Shipp's narrative and journey designing the set
- Introducing the narrative, elements, and actors of the piece in a playful way

Other Content & Branding

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